Terms of Reference: Local PR/Marketing Company

Friday 12 November 2021

 

Terms of Reference

Request for Quotation: Local PR/Marketing Company

  

I. Background

Save the Children is the world's leading independent organization for children. We work in around 120 countries to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.

Save the Children in Kosova/o (SCiK) works on direct interventions and the establishment of good practices, capacity building of civil society and local duty bearers to respond to the needs of children. We also advocate for legislation and policies that will incorporate inclusive practices and have appropriate financial mechanisms to support systemic responses and therefore achieve long lasting positive changes for all children.

SCiK has been working and improving girls’ and boys’ rights in Kosovo since 1997. SCiK operates throughout Kosovo, with geographical presence and staff working in Pristina, Prizren, Gjakova, Junik, Peja, Klina, Gjilan, Ferizaj, Mitrovica South and Mitrovica North to ensure an immediate and appropriate response to the needs of girls and boys, communities, and implementing partners. Our program approach is based on direct interventions, the establishment of good practices and the capacity building of civil society and local duty bearers to respond to the needs of girls and boys. It also advocates for legislation and policies to incorporate inclusive practices and establish financial mechanisms to support systemic responses and therefore achieve long-lasting positive changes for all girls and boys.

II. Objective

SCiK is looking for a PR/Marketing company that will provide support in advertising of advocacy and awareness raising videos in main TV/Media outlets in Kosovo to ensure visibility of its advocacy actions and awareness raising activities in fields of interest. SCiK aims to increase the visibility of its programs in TV/Media. The company is to be engaged with the objective to coordinate work with media outlets in promoting and broadcasting the developed videos by SCiK program within their daily TV programs targeted to key stakeholders and general public.

III. Expected Deliverables  

The deliverables will be requested by SCiK through Procurement Order and delivered within the delivery timeframe requested throughout the duration of the contract.

No.

Deliverables 

1.

Advertising space on Radio Television of Kosovo (RTK)

2.

Advertising space on Kohavision (KTV)

3.

Advertising space on Radio Television 21 (RTV21)

4.

Advertising space on Klan Kosova

5.

Advertising space on T7

6.

Advertising space on RTV Dukagjini

7.

Sponsoring of TV programme at Radio Television of Kosovo (RTK)

8.

Sponsoring of TV programme on RTV Dukagjini

9.

Sponsoring of TV programme on T7

10.

Sponsoring of TV programme on Kohavision (KTV)

11.

Sponsoring of TV programme on Klan Kosova

12.

Sponsoring of TV programme on RTV Dukagjini

13.

Livestreaming Service for Conferences

14

Advertising space in digital screen on main square Prishtina

 

IV. Timeline  

The contract/FWA length is for a period of 24 months from signing of the contract.

 

V. Save the Children Child Safeguarding Policy

As a condition to entering into a Framework agreement, the applicant must sign Save the Children International’s Child Safeguarding Policy and abide by the terms and conditions thereof.

 

VII. Terms of payment

SCiK will remunerate the company in amount free of VAT (subject to tax deductions foreseen in accordance with Kosovo law). SCiK will make the payment through bank transfer in bank account upon completion of the assignment and submission of invoice (free of VAT).

VIII. Company profile

The company must possess the following qualifications:

  • Demonstrated experience in coordinating with Media Outlets for advertising content.
  • Demonstrated experience and ability to oversee the design and the content of the advertising campaign to ensure that it meets the needs of the target audience.
  • Demonstrated experience inconsistently managing and overseeing advertising campaigns to ensure that the media outlets are showcasing the agreed content.

 

IX. Application

Interested Companies are welcome to apply by sending their application with e-mail no later than 18th of November 2021 at 16:30 hours to procurementkosovo@savethechildren.org. with the subject line:  PR/Marketing Company.

  • Fulfilled Request for Quotation (download here)
  • Fulfilled Supplier Declaration (download here)
  • Copy of business certificate
  • Examples of previous work of similar complicity (at least three references for similar works with international organizations operating in Kosovo)
  • Media planning should include GRP, TRP, EQ GRP 30”, EQ TRP 30”, including CPP through YBMS report
  1. X.             Selection Criteria

 

A)   ESSENTIAL CRITERIA: All bidders must meet the essential criteria to be considered for further evaluation

Criteria

Yes/No

Legitimate business premises or registered for trading

 

Business certification registration in country

 

Bidders’ prices offered are fixed under specification of requirement for the duration of the Framework Agreement and free of V.A.T

 

B)    Submissions will be evaluated in consideration of the evaluation criteria as stated below: Commercial and Capability Criteria.

CRITERIA

Weight

Max. Point

 Commercial Criteria (RFQ) free of V.A.T

60%

60

Examples of previous work of similar complicity (at least three references)

10%

10

The bidder demonstrates activities OR has processes in place within their organization, aimed at improving sustainability.  (E.g., paperless offices, green technology in offices, policies, training programs)

 

10%

10

Media planning should include GRP, TRP, EQ GRP 30”, EQ TRP 30”, including CPP through YBMS report one sample to be provided.

20%

20

Total

100%

100

All bidders must meet the essential criteria to be considered for further evaluation. There will be a maximum of 100 points allocated, 40 in CAPABILITY criteria and 60 in COMMERCIAL criteria.

In case of unsatisfactory performance Save the Children will negotiate with offers chosen in order for work / materials to be amended. If the work fails to fulfill the expectations, the contract will be terminated through a notification letter one month prior to termination.  In the meantime, Save the Children will initiate another selection in order to identify appropriate candidate individuals/companies.

Please feel free to download and fill in as part of the application: